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FRoSTA AG

FRoSTA AG is one of Europe’s largest producers of frozen foods, with three factories in Germany and one in Poland. With 1,372 employees, the firm achieved sales of EUR 349m in 2007. As Germany’s market leader in frozen convenience food, FRoSTA broke new ground in 2003 by removing all additives from its meals, such as colouring, flavour enhancers, stabilisers and emulsifiers. To date no other frozen food brand in Germany has matched this.

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PCF Case Study:

Convenience food "Tagliatelle Wildlachs".

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