The PIK is an internationally renowned research body committed to interdisciplinary examination of global climate change and its ecological, economical and social consequences. Lately, the PIK has also increasingly been analysing solutions to the climate problem on global, national and local levels. As part of the PCF Pilot Project Germany, the PIK is looking into socio-economic aspects of introducing consumer oriented communication and effects on climate policy.

Dr. Fritz Reusswig, Director of Consumption and Lifestyle Research, PIK, Potsdam:

“The Product Carbon Footprint for consumer products and services not only provides the necessary transparency that has been missing from markets until now – to let buyers of consumer products apply their climate protection preferences to everyday purchase decisions. It also represents an important control mechanism for ecological modernisation of the production and distribution chains on the way to a Low Carbon Economy. Lately, the Potsdam Institute for Climate Impact Research (PIK) has started putting greater emphasis on scientific research into concrete measures for climate protection. The planned PCF Pilot Project is an excellent opportunity for this.”